Tata’s Zica gets renamed as Tiago
Tata Motors on Monday renamed its upcoming hatchback Zica as Tiago after the culmination of a successful crowdsourcing of the name search.
The automobile firm on the salt-to-aviation Indian conglomerate Tata Group had decided to rename its yet to be launched Zica after a similarly sounding virus Zika affected South America.
The new name was chosen by the company throuh a gloal crowdsourcing initiative, where people from both India and abroad were invited to participate in the selection of a new name for the vehicle.
Within three days, 40 million enthusiasts submitted their suggestions through social and mobile channels.
The launch of this 1200 cc car, priced upwards of Rs 4 Lakh, is crucial for Tata Motors, which it hoped will help in reviving its fortunes in the Indian passenger car market.
Tata Motors expects to launch the vehicle, endorsed by soccer player Lionel Messi, in the market by March end after securing all regulatory clearances.